I’m a graphic designer, dancer, and sports enthusiast.

About

Caroline Hsiao

Caroline Hsiao is a graphic designer specializing in branding and creative design, with a strong passion for sports and visual storytelling. She creates meaningful visual experiences that connect people across cultures, believing design is more than aesthetics—it’s a way to bring people closer together.

She is currently a designer at Major League Baseball, focusing on the World Baseball Classic and other design localization projects. Integrating her love of design with the sports industry has always been her dream.

She was the creative designer in the social advertising department of Ogilvy Taiwan, responsible for the advertising visuals of many well-known brands such as Volkswagen, Singleton, and Colgate, currently graduated from MFA Communication Design in Pratt Institude.

In addition to the field of design, she is also a dancer, soccer fan, and a parrot lover.

Experience

Major League Baseball (MLB) -Designer, WBC
Delivered production-ready visual designs for MLB’s World Baseball Classic (WBC), translating established brand guidelines into cohesive international tournament experiences across stadiums, clubhouses, retail environments, on-site activations, environmental graphics, exhibits, and event collateral. Collaborating on design localization to refine Japanese/Chinese typography, layout, and visual systems for stronger readability and cultural resonance in Asian markets.
Ogilvy Taiwan -Social Advertising Creative
Intern & Part-time. Designed visual advertising content for social media.
YMH Studio -Thumbnail Designer
Designed visually compelling podcast thumbnails for YMH Studio, creating cohesive and eye-catching artwork that enhanced listener engagement and reflected each episode’s theme.
Pratt Institute Departmental Scholarship Awards
2024-2025 Longyear Scholarship
Pratt Institide -Graphic Design, Graduate Assistant
Designed events visual, organize and promote events for graduate students.
2022 Young Ones Student Awards: Shortlisted HAVE SUN FUN Project
2025 Art of Leadership
Presenting the workshop that helped shape future leaders in the design and art field.

Education

MFA Communication Design
Pratt Institute
Visual Communication Design
National Yunlin University of Science and Technology
Advertising Design
Fu Shin Trade & Art School

Resume

Contact
carolinehsiao18@gmail.com