RUN ON AIR
NIKE AIR Pop-up store Design

Exhibition Design
Pop-up store Design
The overall design of the pop-up store is closely linked to the slogan "RUN ON AIR" to emphasize the feeling of air, highlighting the light features of NIKE AIR shoes.

NIKE attaches great importance to actual contact with consumers, hoping to let consumers understand how it feels without putting on authentic shoes.
   
Once you enter this space, you can experience the feeling of walking on the air wearing the shoes.
Combined with the brand slogan – challenge yourself and be fearless- the pop-up store's interactive installation and space design emphasize "feeling of light AIR“ and "no fram”.





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