Caroline Hsiao
Layout Design
Typography Design
Poster Design
MLB Global Design Branding Team:
Creative Director:Jason Yeadon
Design Lead:Julianna Scialabba
Exploring how MLB’s visual system can better align with Chinese and Japanese typography and cultural reading patterns.
As a non-native English speaker and native user of Chinese and Japanese, I understand both the challenges of designing across languages and the importance of cultural sensitivity.
This work is informed by conversations with Japanese and Taiwanese audiences, combined with my own perspective, aiming to support more thoughtful multilingual design and strengthen audience connection with the MLB brand.